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   is combination of angel in Germanic languages " Engel" and "Child" in English. The angel elements "EN", angel halo and angel wings represent naivety, "Child" was omitted last letter to give the combination a sound close to angel / Engel. 

  The idea is derived from a father's impression of his baby daughter's photos in which a toy balloon was attached to her arm for fear that it flys away. They were taken when she was left behind to live with her grandma at home while her parents (me and wife) were out for living. It touches the father and arouses his sense of love and responsibility each time it comes to his memory. Now it encourages him to make good products following same sense of love and responsibility under this trademark.